https://steveintro.com steveintro- portfolio Tue, 10 Oct 2023 20:18:05 +0000 https://steveintro.com en https://steveintro.com/Home Thu, 08 Oct 2020 19:30:00 +0000 steveintro- portfolio https://steveintro.com/Home https://steveintro.com/Information Mon, 20 Feb 2017 20:47:28 +0000 steveintro- portfolio https://steveintro.com/Information Steve Intrabartola is an Executive Producer at PXP in New York City. steveintro@gmail.com 516.807.3403 @steveintro linked in Working Not Working <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/b6bc62e759f2a1321cdce034053f138aa207f78d10f7f95cef72759d330b6f9f/viacomGrill.gif" data-mid="117407465" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/b6bc62e759f2a1321cdce034053f138aa207f78d10f7f95cef72759d330b6f9f/viacomGrill.gif" /> credit: Ian Brauner He has worked with advertising clients such as Meta, Uber, Ally, Samsung, and Heineken. Beyond commercials and video content, he has produced VR experiences for SK-II and Parley, an interactive motion capture experience for Mucinex, 40+ minutes of game cinematics for Activision, and much more.Having received his undergraduate degree in animation and film and previously working as an artist, he is well versed in all areas of content creation, and takes great joy in bringing beautiful work to life in any medium.Steve started his career freelancing at various production, post, design and animation houses throughout NYC such as Fake Love, Perception, and PandaPanther before finally taking a staff position at Psyop. He started as a producer, and eventually became Associate Head of Production, overseeing all work that passed through the New York studio. He then went on to be an Executive Producer at Smoke &amp; Mirrors/Taylor James, where he managed the creative and production output. When not geeking out about animation and film, he likes to talk about the Islanders (incessantly), go running, and play backgammon. https://steveintro.com/TCOLV Tue, 10 Oct 2023 20:18:05 +0000 steveintro- portfolio https://steveintro.com/TCOLV I EP’d this film for TCOLV at R/GA.Directed by Nono and Rodrigo at Partizan. We also shot photography for OOH and display with Lillie Eiger. <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/14339862ed43fd72d68a06430c112a135cfcb21af7e64cf98310d8e99db44005/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_04004.jpg" data-mid="193303370" border="0" src="https://freight.cargo.site/w/1000/i/14339862ed43fd72d68a06430c112a135cfcb21af7e64cf98310d8e99db44005/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_04004.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/583588a27e99c0bd38f508b37555d724bcc10e69edb01db390d2a0212512c796/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_02520.jpg" data-mid="193303368" border="0" src="https://freight.cargo.site/w/1000/i/583588a27e99c0bd38f508b37555d724bcc10e69edb01db390d2a0212512c796/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_02520.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/311fe1d9cd4886f4c224a540c212496c7ed9addb8fb725205bd23581d7606576/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_07490.jpg" data-mid="193303358" border="0" src="https://freight.cargo.site/w/1000/i/311fe1d9cd4886f4c224a540c212496c7ed9addb8fb725205bd23581d7606576/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_07490.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/c6a221357c2827f0ebb0b86eef0958bbd339a2ed7d303d231dbe4bb28104a640/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_05406_3.jpg" data-mid="193303355" border="0" src="https://freight.cargo.site/w/1000/i/c6a221357c2827f0ebb0b86eef0958bbd339a2ed7d303d231dbe4bb28104a640/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_05406_3.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/4319390de132868939d7375c26ff414f92a154d2cba8d6f047526de2332cba75/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_01883_V2.jpg" data-mid="193303366" border="0" src="https://freight.cargo.site/w/1000/i/4319390de132868939d7375c26ff414f92a154d2cba8d6f047526de2332cba75/TCOLVBrandCampaign_LillieEiger_28.01.23_Museum_01883_V2.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/8b044d194cd1200f9daa69827f1c0c6376c3d755c4e7d98bf292aa5e49c70e05/TCOLVBrandCampaign_LillieEiger_02.03.23_Pool_15156.jpg" data-mid="193303364" border="0" src="https://freight.cargo.site/w/1000/i/8b044d194cd1200f9daa69827f1c0c6376c3d755c4e7d98bf292aa5e49c70e05/TCOLVBrandCampaign_LillieEiger_02.03.23_Pool_15156.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/cf3ebed9e1fc4ad1a971e105d9c267783daaf356ab221b45b4b42b8e17505fad/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_11771_V2.jpg" data-mid="193303363" border="0" src="https://freight.cargo.site/w/1000/i/cf3ebed9e1fc4ad1a971e105d9c267783daaf356ab221b45b4b42b8e17505fad/TCOLVBrandCampaign_LillieEiger_01.03.23_Studio_11771_V2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4789511d36aaf7b716c937b5535fbf164918528ec63a93c5888a9e48522a87e9/OOH-Billboard-28.png" data-mid="193303310" border="0" src="https://freight.cargo.site/w/1000/i/4789511d36aaf7b716c937b5535fbf164918528ec63a93c5888a9e48522a87e9/OOH-Billboard-28.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8f367ce773c731b6c9ebeeec685e8cdab674b946ebf7bbb6822101d01b8b2ef1/OOH-Billboard-30.png" data-mid="193303311" border="0" src="https://freight.cargo.site/w/1000/i/8f367ce773c731b6c9ebeeec685e8cdab674b946ebf7bbb6822101d01b8b2ef1/OOH-Billboard-30.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2a494bce81bfb1dbddd99551349117e052904eb28d4b7f5ca2d806d5443e425c/OOH-Billboard-32.png" data-mid="193303313" border="0" src="https://freight.cargo.site/w/1000/i/2a494bce81bfb1dbddd99551349117e052904eb28d4b7f5ca2d806d5443e425c/OOH-Billboard-32.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/74fad3a2b63d4a2f4e5ba847f5990698bb657cf5a84ccce944a06d725e9bebcd/OOH-Billboard-17.png" data-mid="193303307" border="0" src="https://freight.cargo.site/w/1000/i/74fad3a2b63d4a2f4e5ba847f5990698bb657cf5a84ccce944a06d725e9bebcd/OOH-Billboard-17.png" /> https://steveintro.com/Meta-for-Business-Meet-Meta Wed, 21 Dec 2022 15:38:25 +0000 steveintro- portfolio https://steveintro.com/Meta-for-Business-Meet-Meta I produced 4 x :15s spots for Meta at R/GA Made up of one brand film and 3 x case studies featuring partner brands using Meta’s platforms. We even shot in the metaverse (Horizon Worlds) for the Wendy’s spot, check it out! https://steveintro.com/Adventures-with-Zeee-Bucks-AR Tue, 16 Mar 2021 18:24:19 +0000 steveintro- portfolio https://steveintro.com/Adventures-with-Zeee-Bucks-AR I produced an AR experience that teaches kids how to save, earn, and spend at R/GA for Ally Bank. Ally has a series of books that help teach financial literacy to kids, and wanted to bring the world to life by incorporating a physical object that could be used at home or in classrooms. We partnered with Buck to help bring the vision to life- a beautifully designed pop up piggy bank that also serves as AR markers that trigger financial lessons using our characters from the book. Each side of the bank is it’s own interactive scene, and is wonderfully designed and animated to appeal to children and adults. The level of detail and fidelity is quite breathtaking.&nbsp; <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/8e2ea52ca0ba8d0a50544741d1f7e082d492187fedb73db835d19e054f899cae/210318_RGA_Planet-Zee0074_FINAL.jpg" data-mid="117325155" border="0" src="https://freight.cargo.site/w/1000/i/8e2ea52ca0ba8d0a50544741d1f7e082d492187fedb73db835d19e054f899cae/210318_RGA_Planet-Zee0074_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/a99f3a661d07bd3ffa71036578dacb64066667af3d55e855deeb41872941b16f/210318_RGA_Planet-Zee0078_FINAL.jpg" data-mid="117325156" border="0" src="https://freight.cargo.site/w/1000/i/a99f3a661d07bd3ffa71036578dacb64066667af3d55e855deeb41872941b16f/210318_RGA_Planet-Zee0078_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/e8cc1a4f10f4f6bb5c9713efccb348be9f7c1e3556a3fa16ecbefbf0df0123e6/210318_RGA_Planet-Zee0081_FINAL.jpg" data-mid="117325157" border="0" src="https://freight.cargo.site/w/1000/i/e8cc1a4f10f4f6bb5c9713efccb348be9f7c1e3556a3fa16ecbefbf0df0123e6/210318_RGA_Planet-Zee0081_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/1d4a95041f8f272a838d66d4bf824821061e5533d07b2d85766f11ac20004d51/210318_RGA_Planet-Zee0095_FINAL.jpg" data-mid="117325158" border="0" src="https://freight.cargo.site/w/1000/i/1d4a95041f8f272a838d66d4bf824821061e5533d07b2d85766f11ac20004d51/210318_RGA_Planet-Zee0095_FINAL.jpg" /> <img width="8024" height="5352" width_o="8024" height_o="5352" data-src="https://freight.cargo.site/t/original/i/774c1394ae83a6678d6100c83d33c8c3fa26bd3ca496b5215e5e7e7164b775a0/210318_RGA_Planet-Zee0136_FINAL.jpg" data-mid="117325159" border="0" src="https://freight.cargo.site/w/1000/i/774c1394ae83a6678d6100c83d33c8c3fa26bd3ca496b5215e5e7e7164b775a0/210318_RGA_Planet-Zee0136_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/621b516b8d0d4b7d15045b3818ff951f30b1e4fb84583fc9f365f69b17a0b2d3/210318_RGA_Planet-Zee0159_FINAL.jpg" data-mid="117325160" border="0" src="https://freight.cargo.site/w/1000/i/621b516b8d0d4b7d15045b3818ff951f30b1e4fb84583fc9f365f69b17a0b2d3/210318_RGA_Planet-Zee0159_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/9adb2db2c9441e94ee24cf5ac8ffea53bf86675ae4de525350c468352199b218/210318_RGA_Planet-Zee0173_FINAL.jpg" data-mid="117325161" border="0" src="https://freight.cargo.site/w/1000/i/9adb2db2c9441e94ee24cf5ac8ffea53bf86675ae4de525350c468352199b218/210318_RGA_Planet-Zee0173_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/e55e6188b08143c9e645ca81d3749224317efcc5d6a7344bc52ebe8af560aded/210318_RGA_Planet-Zee0180_FINAL.jpg" data-mid="117325162" border="0" src="https://freight.cargo.site/w/1000/i/e55e6188b08143c9e645ca81d3749224317efcc5d6a7344bc52ebe8af560aded/210318_RGA_Planet-Zee0180_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/d687e744a673b34b54bddde59ecc6f2eabb1d7f20dc3fc6fdbb277795b979148/210318_RGA_Planet-Zee0183_FINAL.jpg" data-mid="117325163" border="0" src="https://freight.cargo.site/w/1000/i/d687e744a673b34b54bddde59ecc6f2eabb1d7f20dc3fc6fdbb277795b979148/210318_RGA_Planet-Zee0183_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/7083c5965382aab19bc128a23885a71943d09f67289cd0afa84a4590796fc375/210318_RGA_Planet-Zee0187_FINAL.jpg" data-mid="117325164" border="0" src="https://freight.cargo.site/w/1000/i/7083c5965382aab19bc128a23885a71943d09f67289cd0afa84a4590796fc375/210318_RGA_Planet-Zee0187_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/97f2267cadb114d1d60dc8ea671f3ada2062ca91f60d25bddec1f2bb0fa9022f/210318_RGA_Planet-Zee0190_FINAL.jpg" data-mid="117325165" border="0" src="https://freight.cargo.site/w/1000/i/97f2267cadb114d1d60dc8ea671f3ada2062ca91f60d25bddec1f2bb0fa9022f/210318_RGA_Planet-Zee0190_FINAL.jpg" /> <img width="8009" height="5342" width_o="8009" height_o="5342" data-src="https://freight.cargo.site/t/original/i/4d3b516c84e4d88dee982316accd335bc369772f1a3a49d2f6c3860e01eb497d/210318_RGA_Planet-Zee0205_FINAL.jpg" data-mid="117325167" border="0" src="https://freight.cargo.site/w/1000/i/4d3b516c84e4d88dee982316accd335bc369772f1a3a49d2f6c3860e01eb497d/210318_RGA_Planet-Zee0205_FINAL.jpg" /> Below is the website linking directly to the experience for you to try yourself! https://steveintro.com/MILESTONE-ARCHIVES Tue, 31 May 2022 21:46:06 +0000 steveintro- portfolio https://steveintro.com/MILESTONE-ARCHIVES I produced this AR experience for Ally, Milestone Media, and DC Comics at R/GA.Super heroes are at the center of pop culture, but only 2% of super heroes and less than 6% of comic book creators are Black.&nbsp;So Ally teamed up with Milestone Media and DC Comics to boost the visibility of diverse characters.&nbsp;And turned to R/GA to introduce them to new audiences in a disruptive way.&nbsp; Introducing MILESTONE ARCHIVES,&nbsp;an augmented reality gallery that showcases Milestone’s iconic Black super heroes. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1fc90b4be45403cac00f11ad1a4c0ee861cfc0b065b9cb3847f2821691e2ab7/still_v04.0000-2.png" data-mid="144196886" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/c1fc90b4be45403cac00f11ad1a4c0ee861cfc0b065b9cb3847f2821691e2ab7/still_v04.0000-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66467700b2d5f84f74f35d7bca9e8068326c1d38d0ee665a3c76d3e2087a047e/still_v04.0003-2.png" data-mid="144196888" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/66467700b2d5f84f74f35d7bca9e8068326c1d38d0ee665a3c76d3e2087a047e/still_v04.0003-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/529ab920c108e4d1aa1ebf5171025024b7eae8ae3ffea0b16cb2291fcbb20f52/still_v04.0002-2.png" data-mid="144196889" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/529ab920c108e4d1aa1ebf5171025024b7eae8ae3ffea0b16cb2291fcbb20f52/still_v04.0002-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/588e42a00a4ebf4ac3c113779a87e3dd790ae5f75092eff7d9daf6e6f17c2ead/still_v04.0001-2.png" data-mid="144196890" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/588e42a00a4ebf4ac3c113779a87e3dd790ae5f75092eff7d9daf6e6f17c2ead/still_v04.0001-2.png" /> Try it for yourself here (click or scan):&nbsp; <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/d797652b776527489f538912ad558b5d4795e776da0b9072bdb46b67f9c70569/snapcode-national-1.png" data-mid="144198909" border="0" src="https://freight.cargo.site/w/320/i/d797652b776527489f538912ad558b5d4795e776da0b9072bdb46b67f9c70569/snapcode-national-1.png" />&nbsp;ally.com/milestone Inspired by the Guggenheim, we created a custom, super user-friendly vertical axis UX.<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/743031b24a7962e2a5212e3dcb15b6cd301cf3b5a364cd9dd407ad29467d6a74/sh020_v07-1_2.gif" data-mid="144197681" border="0" src="https://freight.cargo.site/w/800/i/743031b24a7962e2a5212e3dcb15b6cd301cf3b5a364cd9dd407ad29467d6a74/sh020_v07-1_2.gif" /> We built unique levels of content to experience,&nbsp;each dedicated to one Milestone super hero. <img width="800" height="440" width_o="800" height_o="440" data-src="https://freight.cargo.site/t/original/i/853683d177069693722afc53664e6cf228c2aedc476033b87bd42aed97c0e94b/milestonegif_2.gif" data-mid="144197267" border="0" src="https://freight.cargo.site/w/800/i/853683d177069693722afc53664e6cf228c2aedc476033b87bd42aed97c0e94b/milestonegif_2.gif" /> We also built a physical portal that acted as a tracking marker to launch the experience at SXSW! We cut a few promo ads to tease and recap the event.&nbsp; https://steveintro.com/Uber-Vaccinate-the-Block-1 Tue, 05 Apr 2022 13:41:48 +0000 steveintro- portfolio https://steveintro.com/Uber-Vaccinate-the-Block-1 I produced this film for Uber at R/GA.We tapped Tyler Mitchell and Spike Lee to get out a simple but important message: communities and companies can come together to help close the inequity gap in order for everyone to get a vaccine shot. Transportation shouldn’t be a barrier. Tyler also shot some beautiful photos for OOH and digital use:&nbsp; <img width="1932" height="1042" width_o="1932" height_o="1042" data-src="https://freight.cargo.site/t/original/i/3e230b428e24db58700add2b10d1a51664279cad870ce9863637adbc24b78a21/Screen-Shot-2021-08-25-at-11.59.20-AM.png" data-mid="138719105" border="0" src="https://freight.cargo.site/w/1000/i/3e230b428e24db58700add2b10d1a51664279cad870ce9863637adbc24b78a21/Screen-Shot-2021-08-25-at-11.59.20-AM.png" /> <img width="2989" height="3753" width_o="2989" height_o="3753" data-src="https://freight.cargo.site/t/original/i/1cab59e78bb50db91fc259619a34a7522fc09890e9bc19a34e6439accf9ebb84/210412_TM_Uber_02.jpg" data-mid="138719089" border="0" src="https://freight.cargo.site/w/1000/i/1cab59e78bb50db91fc259619a34a7522fc09890e9bc19a34e6439accf9ebb84/210412_TM_Uber_02.jpg" /> <img width="2880" height="4308" width_o="2880" height_o="4308" data-src="https://freight.cargo.site/t/original/i/5c91fa4a6b2afe41525ae55c3319340cc75611851767ad7991cf221b1f3f0ba5/210412_TM_Uber_03.jpg" data-mid="138719090" border="0" src="https://freight.cargo.site/w/1000/i/5c91fa4a6b2afe41525ae55c3319340cc75611851767ad7991cf221b1f3f0ba5/210412_TM_Uber_03.jpg" /> <img width="3117" height="3742" width_o="3117" height_o="3742" data-src="https://freight.cargo.site/t/original/i/5f298673d9ace8744ef037f329c17a5daa2e6d036fe1acd7938e4e9511dcea25/210412_TM_Uber_04.jpg" data-mid="138719092" border="0" src="https://freight.cargo.site/w/1000/i/5f298673d9ace8744ef037f329c17a5daa2e6d036fe1acd7938e4e9511dcea25/210412_TM_Uber_04.jpg" /> <img width="3119" height="3963" width_o="3119" height_o="3963" data-src="https://freight.cargo.site/t/original/i/8a0ff60215d25828cdea6edd49d23fe686b9d7f5db41124a35d53dbb092eb536/210412_TM_Uber_05.jpg" data-mid="138719093" border="0" src="https://freight.cargo.site/w/1000/i/8a0ff60215d25828cdea6edd49d23fe686b9d7f5db41124a35d53dbb092eb536/210412_TM_Uber_05.jpg" /> <img width="4160" height="2777" width_o="4160" height_o="2777" data-src="https://freight.cargo.site/t/original/i/cc48698f9cd8abf34658ed6e7a3dabfc9f542df2ba93d892dcd10367207ed4e7/210412_TM_Uber_06.jpg" data-mid="138719094" border="0" src="https://freight.cargo.site/w/1000/i/cc48698f9cd8abf34658ed6e7a3dabfc9f542df2ba93d892dcd10367207ed4e7/210412_TM_Uber_06.jpg" /> <img width="4142" height="2775" width_o="4142" height_o="2775" data-src="https://freight.cargo.site/t/original/i/04c992d51c660ea130a639fd0b0378025e0d532f372e6ed66175c307c74a1fd9/210412_TM_Uber_07.jpg" data-mid="138719096" border="0" src="https://freight.cargo.site/w/1000/i/04c992d51c660ea130a639fd0b0378025e0d532f372e6ed66175c307c74a1fd9/210412_TM_Uber_07.jpg" /> <img width="2787" height="4176" width_o="2787" height_o="4176" data-src="https://freight.cargo.site/t/original/i/0390701e969f5310b72d40e3ac2b010d9711abac9faea483f8b4efba77700936/210412_TM_Uber_08.jpg" data-mid="138719098" border="0" src="https://freight.cargo.site/w/1000/i/0390701e969f5310b72d40e3ac2b010d9711abac9faea483f8b4efba77700936/210412_TM_Uber_08.jpg" /> <img width="2880" height="4308" width_o="2880" height_o="4308" data-src="https://freight.cargo.site/t/original/i/04bf736f114fdf1dafb589be317103487f0748467d8786d93a0f66a18283432c/210412_TM_Uber_09.jpg" data-mid="138719099" border="0" src="https://freight.cargo.site/w/1000/i/04bf736f114fdf1dafb589be317103487f0748467d8786d93a0f66a18283432c/210412_TM_Uber_09.jpg" /> <img width="3942" height="2647" width_o="3942" height_o="2647" data-src="https://freight.cargo.site/t/original/i/645f3557abad7ff1568e080aa865c3bb358dcb7929d916b6b3708607d4433805/210412_TM_Uber_10.jpg" data-mid="138719101" border="0" src="https://freight.cargo.site/w/1000/i/645f3557abad7ff1568e080aa865c3bb358dcb7929d916b6b3708607d4433805/210412_TM_Uber_10.jpg" /> <img width="3063" height="3799" width_o="3063" height_o="3799" data-src="https://freight.cargo.site/t/original/i/c3c406ee575f494ce19f1b493576d3c0b09255a34e2698171aafe596fc8a72bf/210412_TM_Uber_01.jpg" data-mid="138721085" border="0" src="https://freight.cargo.site/w/1000/i/c3c406ee575f494ce19f1b493576d3c0b09255a34e2698171aafe596fc8a72bf/210412_TM_Uber_01.jpg" /> <img width="4015" height="3239" width_o="4015" height_o="3239" data-src="https://freight.cargo.site/t/original/i/d25fdbe1034790e9b337f8037fc8b95ccbb241db3745cb5e29b8f27a633b8895/210412_TM_Uber_11.jpg" data-mid="138719103" border="0" src="https://freight.cargo.site/w/1000/i/d25fdbe1034790e9b337f8037fc8b95ccbb241db3745cb5e29b8f27a633b8895/210412_TM_Uber_11.jpg" /> <img width="1910" height="1075" width_o="1910" height_o="1075" data-src="https://freight.cargo.site/t/original/i/29ab4e0a48aefd34d8d5455dcb92939dbc76c60433f8e31b5c11c88c1e952b1f/Screen-Shot-2021-05-04-at-12.56.24-PM.png" data-mid="138721180" border="0" src="https://freight.cargo.site/w/1000/i/29ab4e0a48aefd34d8d5455dcb92939dbc76c60433f8e31b5c11c88c1e952b1f/Screen-Shot-2021-05-04-at-12.56.24-PM.png" /> Use of Spike &amp; Tyler’s Instagram Stories helped amplify reach and awareness: <img width="1286" height="628" width_o="1286" height_o="628" data-src="https://freight.cargo.site/t/original/i/8b2cc4e95a3c5c54969170701276f824a5d086a2557b86b1668a265acebfb087/Screen-Shot-2021-08-25-at-11.58.57-AM.png" data-mid="138719106" border="0" src="https://freight.cargo.site/w/1000/i/8b2cc4e95a3c5c54969170701276f824a5d086a2557b86b1668a265acebfb087/Screen-Shot-2021-08-25-at-11.58.57-AM.png" /> https://steveintro.com/Cash-App-That-s-Money Thu, 29 Sep 2022 21:57:48 +0000 steveintro- portfolio https://steveintro.com/Cash-App-That-s-Money I produced these spots for Cash App at R/GA.Gen Z’ers and younger Millennials already know how incredibly easy Cash App makes personal finance. (And they’ll happily slide you their $Cashtag to prove it.) But Cash App wanted to invite the rest of the world to the party by sharing the feeling of when your money works the way you want it to. We even came up with a name for it. That feeling? That’s Money. &nbsp; &nbsp; https://steveintro.com/Instagram-Shop Fri, 18 Sep 2020 19:48:14 +0000 steveintro- portfolio https://steveintro.com/Instagram-Shop For the global launch of Instagram Shop,&nbsp;we showed how easy it is to shop everything you love right from the trending creators themselves.Seen by 500 million users, in 10 different countries, in 8 different languages. We identified and paired real influencers with real brands from all over the world, and had each of them create and post their own content on their accounts to maximize reach within their respective audiences. The spot was shot and produced in three weeks at R/GA and directed by Nico Casavecchia at Brand New School. <img width="664" height="439" width_o="664" height_o="439" data-src="https://freight.cargo.site/t/original/i/84c027a2e85d29c50246d4abc80332676d76b99ac7eb970af84b5e07efe10b90/Screen-Shot-2021-03-16-at-5.01.15-PM.png" data-mid="102251643" border="0" data-scale="50" src="https://freight.cargo.site/w/664/i/84c027a2e85d29c50246d4abc80332676d76b99ac7eb970af84b5e07efe10b90/Screen-Shot-2021-03-16-at-5.01.15-PM.png" /><img width="656" height="484" width_o="656" height_o="484" data-src="https://freight.cargo.site/t/original/i/e34e01fcba459e79e677e41bd56efddde62ffc5b7c160dbc840bf76b646e009a/Screen-Shot-2021-03-16-at-5.01.03-PM.png" data-mid="102251651" border="0" data-scale="50" src="https://freight.cargo.site/w/656/i/e34e01fcba459e79e677e41bd56efddde62ffc5b7c160dbc840bf76b646e009a/Screen-Shot-2021-03-16-at-5.01.03-PM.png" /><img width="764" height="482" width_o="764" height_o="482" data-src="https://freight.cargo.site/t/original/i/bd2d06157e496cc3d51abcb3d4eb4b7e7ecea0bbd860a8212bda539e08adf897/Screen-Shot-2021-03-16-at-5.00.50-PM.png" data-mid="102251661" border="0" data-scale="50" src="https://freight.cargo.site/w/764/i/bd2d06157e496cc3d51abcb3d4eb4b7e7ecea0bbd860a8212bda539e08adf897/Screen-Shot-2021-03-16-at-5.00.50-PM.png" /><img width="653" height="483" width_o="653" height_o="483" data-src="https://freight.cargo.site/t/original/i/b3c2f5dcdefd391af1e2ab9119ae4d1d108e169945a5b3e1313997e963b84397/Screen-Shot-2021-03-16-at-5.00.40-PM.png" data-mid="102251672" border="0" data-scale="50" src="https://freight.cargo.site/w/653/i/b3c2f5dcdefd391af1e2ab9119ae4d1d108e169945a5b3e1313997e963b84397/Screen-Shot-2021-03-16-at-5.00.40-PM.png" /> Immediately following the launch film, we collaborated with additional influencers for a Shop Holiday campaign. The campaign focused on tentpole shopping days and moments: “Buy Black Friday, Small Business Saturday, Winter Fashion” etc. Two influencers per tentpole created content and accompying copy that was authentic to them and their audience. A few of my favorites are below: <img width="1622" height="1194" width_o="1622" height_o="1194" data-src="https://freight.cargo.site/t/original/i/85bae0f98f3ee4b18c3751f9801c27935a94a66f94c5a02d6cf0b41a8b2f4cff/Screen-Shot-2022-06-01-at-10.03.00-AM.png" data-mid="144251483" border="0" src="https://freight.cargo.site/w/1000/i/85bae0f98f3ee4b18c3751f9801c27935a94a66f94c5a02d6cf0b41a8b2f4cff/Screen-Shot-2022-06-01-at-10.03.00-AM.png" /> <img width="1622" height="1198" width_o="1622" height_o="1198" data-src="https://freight.cargo.site/t/original/i/db226ddf008c59baa2e461daf6a9bdfc45fa027df9d01bb5e131447f5e9dd65e/Screen-Shot-2022-06-01-at-10.02.41-AM.png" data-mid="144251485" border="0" src="https://freight.cargo.site/w/1000/i/db226ddf008c59baa2e461daf6a9bdfc45fa027df9d01bb5e131447f5e9dd65e/Screen-Shot-2022-06-01-at-10.02.41-AM.png" /> <img width="1864" height="912" width_o="1864" height_o="912" data-src="https://freight.cargo.site/t/original/i/dd9e273a1a1fc3a3cd8781fcdaa52a30bd12518fd4029d06420a9b51215a01e1/Screen-Shot-2022-06-01-at-10.02.51-AM.png" data-mid="144251484" border="0" src="https://freight.cargo.site/w/1000/i/dd9e273a1a1fc3a3cd8781fcdaa52a30bd12518fd4029d06420a9b51215a01e1/Screen-Shot-2022-06-01-at-10.02.51-AM.png" /> <img width="1620" height="1192" width_o="1620" height_o="1192" data-src="https://freight.cargo.site/t/original/i/e1bff574b99f119b88f4177d37e57a94433f176bcb7d0873241ba53c3d24d69d/Screen-Shot-2022-06-01-at-10.02.14-AM.png" data-mid="144251486" border="0" src="https://freight.cargo.site/w/1000/i/e1bff574b99f119b88f4177d37e57a94433f176bcb7d0873241ba53c3d24d69d/Screen-Shot-2022-06-01-at-10.02.14-AM.png" /> https://steveintro.com/Ally-Supporting-Acts Tue, 04 May 2021 16:53:46 +0000 steveintro- portfolio https://steveintro.com/Ally-Supporting-Acts I produced a series of music videos and interviews for Ally at R/GA.&nbsp;We shot full length music videos for 3 up and coming artists, as well as longform interview pieces. A multitude of content was cut to be used as preroll and social posts, as well as a promo that aired during “The Song” television series, sponsored by Ally. Along with the music videos, each artist also received $10K.&nbsp;