Steve Intrabartola
Producer 

I produced an AR experience that teaches kids how to save, earn, and spend at R/GA for Ally Bank.


Ally has a series of books that help teach financial literacy to kids, and wanted to bring the world to life by incorporating a physical object that could be used at home or in classrooms. We partnered with Buck to help bring the vision to life- a beautifully designed pop up piggy bank that also serves as AR markers that trigger financial lessons using our characters from the book. Each side of the bank is it’s own interactive scene, and is wonderfully designed and animated to appeal to children and adults. The level of detail and fidelity is quite breathtaking. 



Below is the website linking directly to the experience for you to try yourself!