I produced this film for Uber at R/GA.
We tapped Tyler Mitchell and Spike Lee to get out a simple but important message: communities and companies can come together to help close the inequity gap in order for everyone to get a vaccine shot. Transportation shouldn’t be a barrier.
Tyler also shot some beautiful photos for OOH and digital use:
![](https://freight.cargo.site/t/original/i/3e230b428e24db58700add2b10d1a51664279cad870ce9863637adbc24b78a21/Screen-Shot-2021-08-25-at-11.59.20-AM.png)
![](https://freight.cargo.site/t/original/i/1cab59e78bb50db91fc259619a34a7522fc09890e9bc19a34e6439accf9ebb84/210412_TM_Uber_02.jpg)
![](https://freight.cargo.site/t/original/i/5c91fa4a6b2afe41525ae55c3319340cc75611851767ad7991cf221b1f3f0ba5/210412_TM_Uber_03.jpg)
![](https://freight.cargo.site/t/original/i/5f298673d9ace8744ef037f329c17a5daa2e6d036fe1acd7938e4e9511dcea25/210412_TM_Uber_04.jpg)
![](https://freight.cargo.site/t/original/i/8a0ff60215d25828cdea6edd49d23fe686b9d7f5db41124a35d53dbb092eb536/210412_TM_Uber_05.jpg)
![](https://freight.cargo.site/t/original/i/cc48698f9cd8abf34658ed6e7a3dabfc9f542df2ba93d892dcd10367207ed4e7/210412_TM_Uber_06.jpg)
![](https://freight.cargo.site/t/original/i/04c992d51c660ea130a639fd0b0378025e0d532f372e6ed66175c307c74a1fd9/210412_TM_Uber_07.jpg)
![](https://freight.cargo.site/t/original/i/0390701e969f5310b72d40e3ac2b010d9711abac9faea483f8b4efba77700936/210412_TM_Uber_08.jpg)
![](https://freight.cargo.site/t/original/i/04bf736f114fdf1dafb589be317103487f0748467d8786d93a0f66a18283432c/210412_TM_Uber_09.jpg)
![](https://freight.cargo.site/t/original/i/645f3557abad7ff1568e080aa865c3bb358dcb7929d916b6b3708607d4433805/210412_TM_Uber_10.jpg)
![](https://freight.cargo.site/t/original/i/c3c406ee575f494ce19f1b493576d3c0b09255a34e2698171aafe596fc8a72bf/210412_TM_Uber_01.jpg)
![](https://freight.cargo.site/t/original/i/d25fdbe1034790e9b337f8037fc8b95ccbb241db3745cb5e29b8f27a633b8895/210412_TM_Uber_11.jpg)
![](https://freight.cargo.site/t/original/i/29ab4e0a48aefd34d8d5455dcb92939dbc76c60433f8e31b5c11c88c1e952b1f/Screen-Shot-2021-05-04-at-12.56.24-PM.png)
Use of Spike & Tyler’s Instagram Stories helped amplify reach and awareness:
![](https://freight.cargo.site/t/original/i/8b2cc4e95a3c5c54969170701276f824a5d086a2557b86b1668a265acebfb087/Screen-Shot-2021-08-25-at-11.58.57-AM.png)