I produced this AR experience for Ally, Milestone Media, and DC Comics at R/GA.
Super heroes are at the center of pop culture, but only 2% of super heroes and less than 6% of comic book creators are Black. So Ally teamed up with Milestone Media and DC Comics to boost the visibility of diverse characters. And turned to R/GA to introduce them to new audiences in a disruptive way.
Introducing MILESTONE ARCHIVES, an augmented reality gallery that showcases Milestone’s iconic Black super heroes.
![](https://freight.cargo.site/t/original/i/c1fc90b4be45403cac00f11ad1a4c0ee861cfc0b065b9cb3847f2821691e2ab7/still_v04.0000-2.png)
![](https://freight.cargo.site/t/original/i/66467700b2d5f84f74f35d7bca9e8068326c1d38d0ee665a3c76d3e2087a047e/still_v04.0003-2.png)
![](https://freight.cargo.site/t/original/i/529ab920c108e4d1aa1ebf5171025024b7eae8ae3ffea0b16cb2291fcbb20f52/still_v04.0002-2.png)
![](https://freight.cargo.site/t/original/i/588e42a00a4ebf4ac3c113779a87e3dd790ae5f75092eff7d9daf6e6f17c2ead/still_v04.0001-2.png)
Inspired by the Guggenheim, we created a custom, super user-friendly vertical axis UX.
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![](https://freight.cargo.site/t/original/i/743031b24a7962e2a5212e3dcb15b6cd301cf3b5a364cd9dd407ad29467d6a74/sh020_v07-1_2.gif)
We built unique levels of content to experience, each dedicated to one Milestone super hero.
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![](https://freight.cargo.site/t/original/i/853683d177069693722afc53664e6cf228c2aedc476033b87bd42aed97c0e94b/milestonegif_2.gif)
We also built a physical portal that acted as a tracking marker to launch the experience at SXSW! We cut a few promo ads to tease and recap the event.