I produced these spots for Cash App at R/GA.
Gen Z’ers and younger Millennials already know how incredibly easy Cash App makes personal finance. (And they’ll happily slide you their $Cashtag to prove it.)
But Cash App wanted to invite the rest of the world to the party by sharing the feeling of when your money works the way you want it to.
We even came up with a name for it. That feeling? That’s Money.