I produced 6 hero spots with 18 pieces of unique creator content in 6 weeks for Instagram.
We brought to life different user’s explore pages, using real content they would see on Instagram. Each spot is themed per user.
We also made multiple versions of each, which all had to be bespoke, for a total of 48 unique deliverables. We designed the production in a way where we could mix and match whatever creator content we wanted.
The content was mostly comissioned for this creative (pixel illustration, makeup tutorial, shoe cake!) and all were plussed up with VFX/animation in house by rock stars Emma Herbolzheimer, Gavin Shapiro, and Akira Thompson.