I produced this social campaign for Jim Beam in a 3 week sprint at R/GA.
Jim Beam asked us to concept and create paid and organic social content in 3 weeks for the launch of their new product Jim Beam Orange.
Because of the super tight turnaround, the team had to be highly collaborative and wear multiple hats. We made a ton of hard-working platform-native content, quickly, cost efficiently, and at high quality :)
Introducing, the JBO Summer Squeeze! Pour a JBO Highball, squeeze an orange on top, and start living your #ZestLife. It’s actually quite tasty.
We made an intro video, hype reel, in-feed ad and a “highlight” GIHPY sticker reel:
Here are the actual stickers (search JBO on IG/GIPHY!):
![](https://freight.cargo.site/t/original/i/8d25fb3cb5c42dfbb5e8513b17ee74eea829d7f9daab5f5c155b505ac84fd7bd/00_mainComp_datDrip_alpha_v003.gif)
![](https://freight.cargo.site/t/original/i/accd5284b4a2cf21fa23719aafebc03069714e20fad18fdb8da2aa59a4e9535f/00_mainComp_orangeButts_alpha_v003.gif)
![](https://freight.cargo.site/t/original/i/852939b42de7a5f6de6ff64f8645b2206a5adab45920678fb9a5cce11de0c92a/00_mainComp_orangeDrip_alpha_v003.gif)
![](https://freight.cargo.site/t/original/i/914b29a69eea00641420d902d33803c6dad2bc5ab6b85ffb3961c5e1db7a3d9c/00_mainComp_sticker_bottlePour_v004.gif)
![](https://freight.cargo.site/t/original/i/136f4b6dd450591d4eb9ac786858307ae7f6843e65d51a0e169452aed8554df2/00_mainComp_sticker_ImOOO_v007.gif)
![](https://freight.cargo.site/t/original/i/efcfe41f1fa10e3cd46d4cf177ac9f6dd416bd89d38d274ba8abe6004b943027/00_mainComp_sticker_rosetteBounce_v004a.gif)
![](https://freight.cargo.site/t/original/i/d6c883ca8fa8486dd22cb87e8f14e28ef63c4cd52bfd2e53addef2ac1b2e7782/00_mainComp_sticker_ZestLifeArc_alpha_v007.gif)
![](https://freight.cargo.site/t/original/i/a86b81f26086374afc40197ede6c03f9cc2da0da56382edd1b08332417dc681b/00_mainComp_sticker_ZestLifeCircle_alpha_v007.gif)
![](https://freight.cargo.site/t/original/i/f8d822cca7543e36441345f7c1bdde91ed862f3230f3c4a1a227333e07f274b9/00_mainComp_swimmingPoolBottleSticker_v004.gif)
![](https://freight.cargo.site/t/original/i/6e636e407cf5b6c81becc278a76ba3a466776f918a61f4f49c78297a61f88295/00_mainComp_whosThirsty_alpha_v003.gif)
![](https://freight.cargo.site/t/original/i/1187f144f3faa8819a9904390172a3824735529923b4bcf5842637fea39c2f03/00_mainComp_zestyBestie_C_alpha_v003.gif)
![](https://freight.cargo.site/t/original/i/2597c40889cf334093de991da37d0e1f9e27f3988f963a4b29a4a458cf814c34/00_mainComp_zestyBestieOrangeFriends_alpha_v003.gif)
And some cheeky multi-platform content:
![](https://freight.cargo.site/t/original/i/6d3df04011c53bd6c33c28870c5b06bce72fa8117bf637e2fac15a3cfe2e2ad5/JBO_OOO_still_IG_TW.png)
![](https://freight.cargo.site/t/original/i/8513bab0f98e2369907f7624d655d2b4599bbc261f9db7624c6d4501294a195c/FourthVw.png)