Steve Intrabartola
Producer 

I produced an AR experience that teaches kids how to save, earn, and spend at R/GA for Ally Bank.


Ally has a series of books that help teach financial literacy to kids, and wanted to bring the world to life by incorporating a physical object that could be used at home or in classrooms. We partnered with Buck to help bring the vision to life- a beautifully designed pop up piggy bank that also serves as AR markers that trigger financial lessons using our characters from the book. Each side of the bank is it’s own interactive scene, and is wonderfully designed and animated to appeal to children and adults. The level of detail and fidelity is quite breathtaking. 



Below is the website linking directly to the experience for you to try yourself!


For the global launch of Instagram Shop, we showed how easy it is to shop everything you love right from the trending creators themselves.


Seen by 500 million users, in 10 different countries, in 8 different languages.

We indentified and paired real influencers with real brands from all over the world, and had each of them create and post their own content on their accounts to maximize reach within their respective audiences.

The spot was shot and produced in three weeks at R/GA and directed by Nico Casavecchia at Brand New School.





Immediately following the launch film, we also collaborated with additional influencers for a Shop Holiday campaign.


The campaign focused on tentpole shopping days and moments: “Buy Black Friday, Small Business Saturday, Winter Fashion” etc. Two influencers per tentpole created content and accompying copy that was authentic to them and their audience. A few of my favorites are below:

I line produced this music video for director Pedro Lavin, with music by Chris Burnett. 




Directed by Pedro Lavín
Music by Chris Burnett

DIRECTOR'S STATEMENT

This is a story about heartbreak. Of a mortal man that loved a perfect, unreal ideal of a woman.

I created this film for Chris Burnett, an up and coming artist and music
ian whose next album revolves around his experience with idealized love. Listening to him talk about the themes in his project triggered an idea in my mind--when we are in the throes of an obsessive crush, we begin to create perfected versions of our obsessions. They begin to transform in front of our eyes and become beautiful to an unearthly degree. They are gods and goddesses; very much alive and very much unreal.

I instantly loved this idea, and knew it had to be at the heart of the film. It’s painfully, intimately familiar to anyone who’s loved someone so deeply, and yet it also feels ancient and timeless. A crush taken to legendary proportions.

Armed with this concept, I visualized Chris’ mind as a massive temple made of light and concrete. Within it, he worships a goddess with a face made of flowers. Initially, she appears beautiful, a pure and perfect vision, surrounded by heavenly light. When her mask is removed, however, her eyes are stark white, lending to an unnerving feeling of otherness, alienness. She is ghostly, unreal, almost imaginary. An eidolon.

Infinite gratitude to everyone who had a hand in completing this film. It really could not have been done without so many passionate people lending their talents to this project.

CREDIT LIST

Chris Burnett as The Worshiper
Lucia Lavín as Sophia / The Eidolon

Director of Photography : Jonah Friedman
Line Producer : Steve Intrabartola
Assistant Director / Camera Operator : Ryan Chatel
Makeup Artist : Charles Zambrano
Set PA : Faith Flynn, Tess Harris, Scott Thomas
Key Grip : Moe LaRena
Set Photographer : John Kang
Studio Manager : Francisco Paez, Karina Paez

Compositors : Matthias Bauerle, Sean Martin, Hieu Phan, Darius Safani, Sean Wehrli
Designer : Pedro Lavin
Producer : Jodi Kraushar

Special Thanks: JEWEL Street Studio, Adina Sales, Alex Unick, Marie Hyon, Marco Spier and Eben Mears

I produced hundreds of ads at scale at R/GA for Instagram Stories. 


We designed and built a system and accompanying tools to help ideate, produce, animate, and deliver content with speed and at scale. I can’t give too many specifics, but I  produced the content as well as Product Managed the system build. It was a delight!