I produced hundreds of ads at scale at R/GA for Instagram Stories.
There was a lot to this one!
I produced these spots at R/GA for Verizon during the NFL Draft.
Due to COVID-19 we shot the players remotely, which was super challenging but wound up helping the moment be more intimate and authentic. We edited and posted the final pieces within 24 hours.
Can confirm, Tua is actually as nice as he seems in this video.
I line produced this music video for director Pedro Lavin, with music by Chris Burnett.
Music by Chris Burnett
This is a story about heartbreak. Of a mortal man that loved a perfect, unreal ideal of a woman.
I created this film for Chris Burnett, an up and coming artist and music
ian whose next album revolves around his experience with idealized love. Listening to him talk about the themes in his project triggered an idea in my mind--when we are in the throes of an obsessive crush, we begin to create perfected versions of our obsessions. They begin to transform in front of our eyes and become beautiful to an unearthly degree. They are gods and goddesses; very much alive and very much unreal.
I instantly loved this idea, and knew it had to be at the heart of the film. It’s painfully, intimately familiar to anyone who’s loved someone so deeply, and yet it also feels ancient and timeless. A crush taken to legendary proportions.
Armed with this concept, I visualized Chris’ mind as a massive temple made of light and concrete. Within it, he worships a goddess with a face made of flowers. Initially, she appears beautiful, a pure and perfect vision, surrounded by heavenly light. When her mask is removed, however, her eyes are stark white, lending to an unnerving feeling of otherness, alienness. She is ghostly, unreal, almost imaginary. An eidolon.
Infinite gratitude to everyone who had a hand in completing this film. It really could not have been done without so many passionate people lending their talents to this project.
Chris Burnett as The Worshiper
Lucia Lavín as Sophia / The Eidolon
Director of Photography : Jonah Friedman
Line Producer : Steve Intrabartola
Assistant Director / Camera Operator : Ryan Chatel
Makeup Artist : Charles Zambrano
Set PA : Faith Flynn, Tess Harris, Scott Thomas
Key Grip : Moe LaRena
Set Photographer : John Kang
Studio Manager : Francisco Paez, Karina Paez
Compositors : Matthias Bauerle, Sean Martin, Hieu Phan, Darius Safani, Sean Wehrli
Designer : Pedro Lavin
Producer : Jodi Kraushar
Special Thanks: JEWEL Street Studio, Adina Sales, Alex Unick, Marie Hyon, Marco Spier and Eben Mears
This was a nice, CG heavy campaign for LL Bean I was the EP on at Taylor James.
The VIA Agency came to us to help with the creative concepting, CG, and live action transitions/ execution for a new Fall/Winter campaign LL Bean. Ironically, all of the product they shipped us for reference was my size- but I didn’t keep any of it :(