HUGE was asked by SK-II to create a VR experience telling their brand story, and tapped Psyop to help develop and bring it to life.

We created the experience in Unreal Engine, and delivered the first part, a teaser trailer, in 4 short weeks. We then spent the next 4-5 months concepting and creating the rest of it, which included flying to Bangkok to film Wallace Huo, a Chinese movie star and brand ambassador to SK-II. It was great to work with him, the team at HUGE, and SK-II on this unique and beautiful experience!

Special thanks to the entire team at Psyop!

Directors: Marie Hyon and Marco Spier

Producer: Steve Intrabartola

Assistant Producer: Robert Holland

Designers: Kim Dulaney, Eunice Kim, Kevin Li, Sean Martin, Robin Thompson

Lead Technical Director: Pakorn Bupphavesa

Unreal TD: Daniel Rose

Unreal Artists/Generalists: Stephanie Lin, Anne Yang

VFX: Angel Negron

Modelers: Bryan Eck, David Soto

Rigger: Lukas Wadya

Lighter: Oliver Castle

3D Animators: Ian Brauner, Eric Chou, Morten Enevoldsen, Sean Martin, Pat Porter

2D Supervisor: Evan Schoonmaker

2D Animator: Sean Martin

Storyboard Artist: Ben Chan

Compositors: Manu Gaulot, Evan Schoonmaker

Editor: Kevin Matuszewski

Original Music: Q Department

Made over at PSYOP for Lays and Energy BBDO.